The landmark report that started a national conversation — 2,400 incidents documented in just three months, proving beyond doubt that anti-Cybertruck hate is a real, measurable, and urgent crisis.
Stop Cyber Hate began accepting incident reports on December 1, 2023. By December 31 — our first full month of operation — we had received 487 verified reports. The pace accelerated dramatically in January and February 2024 as awareness of the reporting center spread through Cybertruck owner communities online.
2,400 incidents were documented in just 90 days of operation. This volume far exceeded our initial projections and confirmed what Cybertruck owners had been telling us: the hate was real, widespread, and immediate.
Reports came from 34 states within the first three months, proving from the outset that anti-Cybertruck hate was not a regional phenomenon but a national crisis. By our second year, that number would grow to 48.
The first anti-Cybertruck hate incident in our database was reported on December 1, 2023 — the same day Cybertruck deliveries began. The hate did not take time to build. It arrived alongside the vehicle.
The trajectory of incident reporting in our first year revealed consistent month-over-month growth. Part of this growth reflects a genuine increase in incidents; a significant portion also reflects growing awareness of the reporting center as word spread through Cybertruck owner communities.
In the first 90 days, California and Texas accounted for nearly half of all reported incidents, reflecting both the high concentration of Cybertruck deliveries in those states and, in California's case, a particularly hostile cultural environment for the vehicle.
The first year of data collection yielded several foundational insights that continue to inform our work today:
| Finding | Implication for Research |
|---|---|
| Most incidents are never reported | Reported incidents represent 5–15% of actual incidents (est.) |
| Verbal harassment is the gateway incident | 86% of vandalism victims had experienced prior verbal harassment |
| Online hate precedes physical incidents | Online harassment spikes precede in-person incident spikes by ~2 weeks |
| Incidents cluster geographically | Specific ZIP codes show dramatically elevated incident density |
| Repeat victimization is common | 34% of reporters had experienced 3+ separate incidents |
This first report was not the end of anything — it was the beginning. The 2,400 incidents we documented in our first 90 days were a preview of what was to come: a national crisis that would grow to encompass 11,467 incidents across 48 states by the end of 2025.
More importantly, this data gave a community of Cybertruck owners something they had never had before: proof. Proof that what they were experiencing was real. Proof that they were not alone. Proof that this was not a personal problem but a social one — and that social problems require social solutions.